
VICINITY
For authors who want to grow the business behind their books
14 Days to a Better Understanding of Book Marketing.
A free 14-day email series to help you understand book marketing, reach the right readers, and build a better path from discovering your book to buying it.
14 days. One short lesson a day.
Publishing a book takes work. But once it's out there, another challenge begins.
You need to help the right people discover it. You need to give them a reason to read it. And you need to find ways to keep them interested in your work long after your launch.
Maybe you've tried posting on social media, but the sales haven't been consistent.
Maybe you've thought about running ads but aren't sure where to send the traffic.
Or maybe you know you should be doing more to market your book, but you aren't sure what to focus on first.
The problem isn't necessarily your book.
You may simply need a better understanding of how book marketing works and how the different pieces fit together.
That's what The 14-Day Author Playbook is here to help you with.
What You’ll Learn Inside
The book marketing fundamentals: What makes your book page more appealing to potential readers, from your cover to your description.
How to reach more readers: Ways to use social media, other creators, and paid advertising to introduce your work to new people.
Why your email list matters: How to build a direct connection with readers instead of relying only on social media or book marketplaces.
How to give readers a reason to sign up: Ideas for free resources that connect naturally to your book.
What to do after someone subscribes: How to welcome new readers, share useful content, and introduce them to your books.
How to make sense of your numbers: What to look at when you want to understand whether your marketing is working.
How the pieces fit together: How your book, landing page, email list, and marketing efforts can work as one system.
Inside the Guide
Day 01
Why Book Sales Slow Down
Understand why sales often drop after launch week and what you can do about it.

Day 06
Build Your Reader List
Learn why an email list matters and how to stay connected with readers beyond the first sale.

Day 13
Connect the Pieces
See how book discovery, email, and promotion work together to support your author business.

I've spent time looking at how authors can grow beyond publishing a book and hoping people find it.
There's plenty of advice about social media, ads, influencers, and email lists. But knowing these things separately doesn't always show you how they work together.
That's why I created The 14-Day Author Playbook: to help authors understand the basics of book marketing, see how the pieces connect, and make better decisions about growing their books.
Because growing an author business is about more than getting attention for one book. It's about building a readership over time.
Akin Milly
Founder, VICINITY™
Get The Free 14-Day Author Playbook
Your book is published. Now, learn how to market it, reach more readers, and grow your author business.
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